Michael Habib | Nudging Serendipity » Lulu/POD/SelfPublish http://mchabib.com Nudging Serendipity - Guiding users toward discovery of unknown unknowns Tue, 01 May 2012 11:19:29 +0000 en hourly 1 http://wordpress.org/?v= links for 2009-05-20 http://mchabib.com/2009/05/21/links-for-2009-05-20/ http://mchabib.com/2009/05/21/links-for-2009-05-20/#comments Thu, 21 May 2009 03:57:33 +0000 Michael C. Habib http://mchabib.com/2009/05/21/links-for-2009-05-20/ ]]> http://mchabib.com/2009/05/21/links-for-2009-05-20/feed/ 0 links for 2008-02-16 http://mchabib.com/2008/02/16/links-for-2008-02-16/ http://mchabib.com/2008/02/16/links-for-2008-02-16/#comments Sat, 16 Feb 2008 08:24:57 +0000 Michael C. Habib http://mchabib.com/2008/02/16/links-for-2008-02-16/
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]]> http://mchabib.com/2008/02/16/links-for-2008-02-16/feed/ 0 “A MATCH MADE IN PUBLISHING HEAVEN BORDERS AND LULU.COM LAUNCH PERSONAL PUBLISHING SERVICE” – Press release from Lulu.com http://mchabib.com/2008/02/15/a-match-made-in-publishing-heaven-borders-and-lulucom-launch-personal-publishing-service-press-release-from-lulucom/ http://mchabib.com/2008/02/15/a-match-made-in-publishing-heaven-borders-and-lulucom-launch-personal-publishing-service-press-release-from-lulucom/#comments Fri, 15 Feb 2008 16:43:25 +0000 Michael C. Habib http://mchabib.com/2008/02/15/a-match-made-in-publishing-heaven-borders-and-lulucom-launch-personal-publishing-service-press-release-from-lulucom/

(Copied below is the press release about Lulu’s partnership with Borders.)

Raleigh, N.C. – February 15, 2008 – Bringing the dreams of the everyday writer to reality – Borders and Lulu.com are blazing trails in publishing with the launch of the Borders Personal Publishing program powered by Lulu. The easy-to-use and cost-effective online publishing tools of Lulu.com combine with the wide-reaching audience and customer service associated with Borders stores for this exclusive and unique service– a match made in publishing heaven!

After field-testing, Borders unveiled the program this week upon the opening of its first concept store in the nation, located in Ann Arbor, Michigan. Borders Personal Publishing is available in the concept store’s Digital Center through interactive kiosks, and will also be accessible via these digital kiosks in 13 additional concept stores Borders plans to open across the nation in 2008. Existing Borders superstores across the country do not have these self-publishing kiosks but will soon offer a Borders Personal Publishing how-to book as well as informational literature on the program. Through this exclusive offering, millions of customers will be able to fulfill their dream of publishing their stories and sharing them with the world.

“Thousands of writers and readers each week spend time in Borders stores across the country surrounded by one of the world’s greatest collections of books and media. Many of these individuals have compelling stories of their own to tell,” said Bob Young, Lulu.com Chief Executive Officer. “Now, with the Borders Personal Publishing service, nothing stands in their way, or in the way of any subject expert or business. We’re excited that Borders has turned to Lulu to help unleash another group of storytellers and professionals to the world through our collective marketplaces.”

Borders Personal Publishing powered by Lulu is a part of Borders’ effort to embrace technology and differentiate its stores with a mission to be a headquarters for knowledge and entertainment.

“Our relationship with Lulu is just one example of how Borders is evolving into a digital destination where our customers do far more than shop for books, music and movies– they create and share, and they come to us for the tools to help them do it,” said George Jones, Borders Group Chief Executive Officer. “Lulu has been empowering creators for years and our new relationship takes self-publishing to the next level.”

The new publishing service is ideal for a wide range of consumers, including:

§ Aspiring authors wanting to sell their fiction or non-fiction works to others

§ Artists wanting a professionally-bound portfolio to showcase their works

§ Individuals wishing to write their memoirs

§ Travel and cooking experts wanting to share their knowledge with Borders customers

§ Youth groups and not-for-profits interested in creating a fundraising project or year book

Over time, Borders and Lulu plan to jointly develop other service offerings designed to empower content creators. As with Lulu.com, publishing through Borders Personal Publishing is free. There is no set-up fee and no requirement to buy copies. When someone buys content created with the Borders Personal Publishing services, Lulu.com handles the transaction as well as creator revenue payments.

To register for the Borders Personal Publishing service, customers can sign up at an in-store Borders digital kiosk within a Borders concept store or online (http://publish.bordersstores.com). There, customers will set up a personal user name and password at the kiosk, as well as take a guided tour of the process. Once registered, the Borders Personal Publishing account can be accessed on the Web from anywhere.

For customers looking to sell their books in retail channels, Borders offers several additional packages to meet those needs:

  • Premium Package – Available for $499, this service is for customers serious about preparing their book for the retail market. The package comes with an editorial analysis and a cover and interior page design service, giving customers the treatment a traditional publishing house would provide its authors. In addition, customers receive an Internal Standard Book Number (ISBN) for their book, making it available to retailers worldwide and automatically eligible for future in-store programs and services. Borders also provides a free copy of the author’s book and the custom U-Publish guide, which provides an overview of how to self-publish.
  • Standard Package – Available for $299, this service is ideal for customers new to self-publishing and who would like limited professional assistance with their book. Customers will receive an ISBN and interior page design service to enhance the look of their book, as well as the custom U-Publish guide and a free copy of the author’s book. Customers will still have the opportunity to order additional services for their book before it’s distributed for retail sale.

Customers who purchase one of the publishing packages can sell their books online once the upcoming Borders.com Web site launches. Soon customer authors will even have opportunities to showcase and sell their work in Borders stores, giving Borders Personal Publishing creators even greater distribution and all Borders’ customers an even larger selection of books to choose from, especially those covering niche topics.

Borders will host a “Digital Day” on Saturday, March 1 at its concept store at 3140 Lohr Road in Ann Arbor, where, among other topics, customers will be able to learn best practices for self-publishing from experts Dan Poynter and Danny O. Snow. Further details on the personal publishing services can be found at: http://publish.bordersstores.com.

###

About Lulu.com:

Lulu.com is the premiere marketplace for new digital content on the Internet, with over 300,000 recently published titles, and more than 4,000 new titles added each week, created by people in over 80 different countries. With over one million registered members, Lulu is changing the world of publishing by enabling the creators of books, video, periodicals, multimedia and other content to publish their work themselves with complete editorial and copyright control. Lulu enables these individuals and corporations to create high-quality products to sell directly to their customers and the rest of the Lulu.com marketplace. With storefronts provided and other marketing support, Lulu creators are fully empowered to profit from their work. With offices in Canada, US, and Europe, Lulu customers can reach the globe.

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]]> http://mchabib.com/2007/07/19/links-for-2007-07-19/feed/ 0 Notes from BarCampRDU, Part 2: “Sex and the Death of Advertising” http://mchabib.com/2006/07/25/notes-from-barcamprdu-part-2-sex-and-the-death-of-advertising/ http://mchabib.com/2006/07/25/notes-from-barcamprdu-part-2-sex-and-the-death-of-advertising/#comments Tue, 25 Jul 2006 14:58:00 +0000 Michael C. Habib http://mchabib.com/?p=66

For session 2, I attended “Sex and the Death of Advertising”. From the wiki:

My name is Martin Smith martinsellingzoe@aol.com and I learned to sell soap for P&G and candy for M&M/Mars. Selling soap was harder by the way. Sex & The Death of Advertising will discuss what we, as marketers, do when tried and true market creating strategies cease to work. What are the implications of the death of the Advertising Industrial Complex? Will new tools such as search engine marketing (SEM) eventually end up in the same tangled mess due to pressure from advertisers fleeing now unsuccessful channels such as TV, Radio and Infomercials? Is there something fundamentally different in new “pull” ad models that will prevent SEM from losing reach like television and print? We will discuss selections from The Attention Economy by Davenport and Beck, Gonzo Marketing by Christopher Locke and All Marketers Are Liars by Seth Godin. If you have a favorite marketing author or new marketing theory, please bring it to our discussion. Our session’s draft goal will be to brainstorm key elements of our new marketing paradigm and identify what’s next.

Martin did a good job of leading a discussion. He began with a brief introduction to his theory. Essentially traditional push advertising no longer works because people have become numb to the overabundance of messages they are exposed to. Generations raised with TV and the Web are great at blocking things out.

Another problem faced by advertising in general is what Martin demonstrated with the example of infomercials. When everyone starts using a certain method of advertising, the price for said advertising goes up while the effectiveness goes down.

After the introduction, he asked other participants to share their current experiences with advertising. We talked about Google AdWords for a little bit. During this part of the discussion, I feel that we hit upon a lot of the major points of the discussion:

  • “Word of Mouth” is extremely important. Martin discussed his experience with magnetic poetry. That was a product that largely sold itself through word of mouth. Martin pointed out that what took him 5 years of marketing then could probably be accomplished in 6 months now.
  • “The Long Tail“: We spent a lot of time discussing the importance of being able to reach niche markets. Why pay for AdWords if you hit the top of the rankings anyways. This also lead to a discussion of ->>
  • “Purple Cows“: Is it purple enough? Am I explaining it in a purple enough way?

In addition to these major themes, the discussion covered a number of other ideas. I am going to outline a few below:

  • Martin was a fan of the saying “Live by PR, Die by PR.” He used a number of examples from his career where a product was successful due to positive editorial press. For example, the magnetic poetry was picked up by the Washington Post. He also gave some examples of how bad PR, or no PR, can then destroy a brand.
  • We talked about the idea of a “Free Prize Inside”. Martin pointed out how the practice of giving away web services and product trials is similar to giving away a free prize in a Cracker Jack box, in that everyone expects a certain ammount of free. A lively discussion about free trials ensued. One interesting point someone brought up was that after six months with one software trial, it was integrated into his life. It seemed that there was a general concensus that we were all at least partially in the “business of giving away”.
  • Customer service is extremely important. Given the speed customers can share bad experiences, wer are only as strong as our weakest link. This is also really important because of so many products are now free that the service is what keeps customers. Furthermore, barriers for new competitors to enter are low. In a later talk on Social Browsing, we discussed how it will become easier to export settings and information from one service to another. This will make customer service event more of a defining factor.
  • We discussed the importance of inventory. This related to the last point: If Amazon and its competitors both have all the books, then customer service is what sets them apart.LIBRARY ASIDE: This made me think about how libraries need to market our inventories better. Everyone at the session seemed surprised that most of the Barnes and Noble and Borders books only sell one copy a year. Libraries have much larger stocks than your typical bookstore. It was pointed out that Amazon has 11 million or so books for sale. We have over 5 million in the libraries at UNC. Of course that doesn’t count what we can interlibrary loan. We need to promote WorldCat more than we do. Open WorldCat at least should help publicise our services a little. If inventory and free are this important, then libraries should be able to perform considerably better against our competition.This discussion of book inventory also tied in well with the ideas behind Lulu.com‘s philosophy (an event sponor) and the discussions of alternative publishing at a later session (I will post on this session later).

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