Author Archive for Michael C. Habib

“Librarian of Basra” puppet show

Patrons at the Library of Basra

Yesterday I was fortunate to attend the Paperhand Puppet Intervention’sAs the Crow Flies: Tales From Four Directions“. Danielle Latman, my girlfriend, took a number of photos that I have now uploaded to my Flickr account.

The fourth and last part of the show was a puppet rendition of Jeannette Winter’s book “The Librarian of Basra“. For obvious reasons, we took particular care to document that part. Above is the first image from the series. If you click here and follow the photo stream, the photos and their titles will share (part of) the story of Alia Muhammad Baker, the librarian of Basra. (If you play the slideshow, the captions will be lost.)

“The Librarian of Basra” tells the true story of how Alia, a librarian in Basra, took steps to protect the books in her library both leading up to and during the War in Iraq.

While not related to libraries, the third part, “Seeing with New Eyes”, was also very impressive and featured a 20ft+ Buddha. Below is a picture of the giant Buddha in a battle of wills with a giant demon, Mara.

Buddha is surrounded by Mara and his Demons

You can view all of the photos from the puppet show here.

If you are in the Triangle region, the show runs through the weekend of Sept. 8-9. You can find details about showtimes here.

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Notes from BarCampRDU, Part 2: “Sex and the Death of Advertising”

For session 2, I attended “Sex and the Death of Advertising”. From the wiki:

My name is Martin Smith martinsellingzoe@aol.com and I learned to sell soap for P&G and candy for M&M/Mars. Selling soap was harder by the way. Sex & The Death of Advertising will discuss what we, as marketers, do when tried and true market creating strategies cease to work. What are the implications of the death of the Advertising Industrial Complex? Will new tools such as search engine marketing (SEM) eventually end up in the same tangled mess due to pressure from advertisers fleeing now unsuccessful channels such as TV, Radio and Infomercials? Is there something fundamentally different in new “pull” ad models that will prevent SEM from losing reach like television and print? We will discuss selections from The Attention Economy by Davenport and Beck, Gonzo Marketing by Christopher Locke and All Marketers Are Liars by Seth Godin. If you have a favorite marketing author or new marketing theory, please bring it to our discussion. Our session’s draft goal will be to brainstorm key elements of our new marketing paradigm and identify what’s next.

Martin did a good job of leading a discussion. He began with a brief introduction to his theory. Essentially traditional push advertising no longer works because people have become numb to the overabundance of messages they are exposed to. Generations raised with TV and the Web are great at blocking things out.

Another problem faced by advertising in general is what Martin demonstrated with the example of infomercials. When everyone starts using a certain method of advertising, the price for said advertising goes up while the effectiveness goes down.

After the introduction, he asked other participants to share their current experiences with advertising. We talked about Google AdWords for a little bit. During this part of the discussion, I feel that we hit upon a lot of the major points of the discussion:

  • “Word of Mouth” is extremely important. Martin discussed his experience with magnetic poetry. That was a product that largely sold itself through word of mouth. Martin pointed out that what took him 5 years of marketing then could probably be accomplished in 6 months now.
  • The Long Tail“: We spent a lot of time discussing the importance of being able to reach niche markets. Why pay for AdWords if you hit the top of the rankings anyways. This also lead to a discussion of ->>
  • Purple Cows“: Is it purple enough? Am I explaining it in a purple enough way?

In addition to these major themes, the discussion covered a number of other ideas. I am going to outline a few below:

  • Martin was a fan of the saying “Live by PR, Die by PR.” He used a number of examples from his career where a product was successful due to positive editorial press. For example, the magnetic poetry was picked up by the Washington Post. He also gave some examples of how bad PR, or no PR, can then destroy a brand.
  • We talked about the idea of a “Free Prize Inside”. Martin pointed out how the practice of giving away web services and product trials is similar to giving away a free prize in a Cracker Jack box, in that everyone expects a certain ammount of free. A lively discussion about free trials ensued. One interesting point someone brought up was that after six months with one software trial, it was integrated into his life. It seemed that there was a general concensus that we were all at least partially in the “business of giving away”.
  • Customer service is extremely important. Given the speed customers can share bad experiences, wer are only as strong as our weakest link. This is also really important because of so many products are now free that the service is what keeps customers. Furthermore, barriers for new competitors to enter are low. In a later talk on Social Browsing, we discussed how it will become easier to export settings and information from one service to another. This will make customer service event more of a defining factor.
  • We discussed the importance of inventory. This related to the last point: If Amazon and its competitors both have all the books, then customer service is what sets them apart.LIBRARY ASIDE: This made me think about how libraries need to market our inventories better. Everyone at the session seemed surprised that most of the Barnes and Noble and Borders books only sell one copy a year. Libraries have much larger stocks than your typical bookstore. It was pointed out that Amazon has 11 million or so books for sale. We have over 5 million in the libraries at UNC. Of course that doesn’t count what we can interlibrary loan. We need to promote WorldCat more than we do. Open WorldCat at least should help publicise our services a little. If inventory and free are this important, then libraries should be able to perform considerably better against our competition.This discussion of book inventory also tied in well with the ideas behind Lulu.com‘s philosophy (an event sponor) and the discussions of alternative publishing at a later session (I will post on this session later).

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MS Ipod Parody

“What happens if Microsoft had designed the Ipod?”
This is the video that Andy Hunt pointed out in his discussion. The idea is that the iPod makes sense to the right side of the brain and that Microsoft has a hard time letting go of their left side tendencies. See my last post.




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